%0 Journal Article
%T Determinants of Technical University Students¡¯ Choice of Banks: Empirical Evidence from Takoradi Technical University, Ghana
%A Emmanuel Mensah Baah
%A Emefa Akua Amponsah
%A Robertson Asare Otoo
%J Open Journal of Statistics
%P 351-368
%@ 2161-7198
%D 2021
%I Scientific Research Publishing
%R 10.4236/ojs.2021.113021
%X <strong>Background:</strong><span style=\"font-family:Verdana;\"> The current competitive banking environment in Ghana demands that banks
identify the factors key to their survival and work on these factors to ensure
they remain in business. This in</span><span style=\"font-family:Verdana;\">volves</span><span style=\"font-family:&quot;\"><span style=\"font-family:Verdana;\"> the banks knowing what influences customers to choose to do business
with one bank over the other. </span><b><span style=\"font-family:Verdana;\">Objective:</span></b><span style=\"font-family:Verdana;\"> The study aimed at determining
the factors the influence Technical University student¡¯s selection of banks. </span><b><span style=\"font-family:Verdana;\">Methods:</span></b><span style=\"font-family:Verdana;\"> Data from a cross-sectional survey of 545 student respondents of Takoradi
Technical University was analysed using the statistical technique of factor
analysis. </span><b><span style=\"font-family:Verdana;\">Results:</span></b><span style=\"font-family:Verdana;\"> Four factors were adduced to be influencing bank
selection amongst Takoradi Technical University students: namely, Robust
E-banking, Custom</span><span><span style=\"font-family:Verdana;\">er Experience, Access to
ATMs and Third Party Influence. </span><b><span style=\"font-family:Verdana;\">Conclusion</span></b></span><b><span style=\"font-family:Verdana;\">:</span></b><span style=\"font-family:Verdana;\"> While some of
the factors are universal in nature others present with subtle nuances
dependent on the milieu in which a bank finds itself, making it imperative that
banks study the market in which they are operating and implement strategies
deemed most suitable for attracting and retaining customers.</span></span>
%K Bank Choice
%K Customers
%K Technical Universities
%K Students
%K Factor Analysis
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=109598