%0 Journal Article
%T A Study on Creating a Global Brand
%A F. Re£¿at Sinano£¿lu
%J -
%D 2018
%X This paper aims to demonstrate that the process to create a global brand can not be analyzed within one discipline, independent from others. Therefore, the paper emphasizes that to understand the processes to create a global brand, there is a need for deep economic analyses related to the market economy. It is also highlighted that the methods to lay the foundation to create a global brand are inward looking and therefore foundationless outward looking efforts will not succeed. As this paper¡¯s main theme, owning global brands is not an objective but a well deserved result and is only as meaningful as its ability to generate high added value
%K A£¿£¿k toplum
%K a£¿£¿k ekonomi
%K rekabet seviyesi
%K marka kald£¿rac£¿
%K y¨¹ksek katma de£¿er
%U http://dergipark.org.tr/iled/issue/37676/435310