%0 Journal Article
%T An Analysis on The Websites of Medical Travel Planners in Medical Tourism)
%A Seher KONAK
%J -
%D 2018
%X The aim of this study is to examine the web sites of medical travel facilitators which are operating as mediators in medical tourism that is subdivision of rapidly developing health tourism in the world and in our country. In the worldwide 4.5% of searches which is made by the internet are related to health.Also, in medical tourism brokers are the first meeting point with the patient. The review of the web sites of these brokers is important to understand the role of intermediaries in medical tourism and it is one of the few studies which is analysing study the web sites of travel planners in medical tourism.In this study, web sites of medical travel planners were examined using content analysis method. The contents of the web sites were analyzed with a scale consisting of 7 dimensions and 43 expressions. The scale includes institutional information, target group/stakeholder information, health information, product/service information, upto-date and information, facilitating transactions and financial information. According to the findings of in the research obtained, is seen that the satisfaction of the medical patients is given importance, the detailed information about the services is provided and the medical planners are working as a travel agent. Hotel accommodation and package price options are some of features of the web sites which are the forefront. What is seen from the study that tourism and medical service are offered togethe
%K Medikal turizm
%K web sitesi i£¿eri£¿i
%K medikal seyahat planlay£¿c£¿lar£¿
%K sa£¿l£¿k turizmi
%U http://dergipark.org.tr/joghat/issue/40071/476752