%0 Journal Article %T The Concept of Seduction in Jean Baudrillard¡¯s Simulation Theory %J - %D 2018 %X One of the most prominent philosophers of postmodern age, Jean Baudrillard states that the millennium age we live in has lost its realism and that we live in a world of artificiality. This state, which Baudrillard¡¯s simulation theory is based on, is represented by reality¡¯s transformation into demonstrations, images and codes using simulacra. The domination of the hyper-real is metastasizing in all areas of thought and daily life. Baudrillard puts forth seduction as a phenomenon that promotes the appeal of modern life and helps transformation of things into simulacra. Seduction is defined as an act of usurping reality¡¯s power leading to the evaporation of meaning. This article will look into the definition of simulacra and the theory of simulation ¨C its origins and content, Baudrillard¡¯s definition of seduction in the theory of simulation, the effects of seduction in sexuality, politics, cybernetics and other areas while exploring seduction¡¯s illusionary aspect and its limits. Moreover, it will look into Baudrillard¡¯s use of Kierkegaard¡¯s concept of seduction in defining the natures of seductor and the seductee and the object and the subjec %K Baudrillard %K sim¨¹lasyon %K ayartma %K sim¨¹lakr %K hiper-ger£¿ek %K sanal %K Kierkegaard %U http://dergipark.org.tr/udfad/issue/40011/475674