%0 Journal Article
%T THE EFFECT OF CEO'S MEDIA PRESENTATION ON CORPORATE REPUTATION
%A Adil Bical
%A Sevil Bay£¿u
%J -
%D 2019
%X The public opinion image of the CEO has an important influence on stakeholders' perceptions about the companies. On the other hand, with the rise of technology companies in the world, CEOs get more coverage from the media. Journalists make news about the personal and business lives of CEOs with a similar approach to artists. This interest of the media reflects positively or negatively on the reputation of the companies and personal images of the CEOs. This study aims to explore how much CEOs receive media attention, how they have an image, and relate to their companies¡¯ reputation. Quantitative content analysis method has been used to reach these goals. Companies and CEOs selected according to Capital T¨¹rkiye magazine annual reputation research called "Turkey's Most Admired Companies" and we are selected from the top 20 2015 list. The sample consisted the first four best-selling newspaper in Turkey in 2015 (Zaman, H¨¹rriyet, Posta, S£¿zc¨¹) and D¨¹nya between 2014 to 2015. Results indicate that there is not an association between "Turkey's Most Admired Companies" list and the number of CEOs¡¯ news. On the other hand, although there has been a tendency for CEOs in the media to be reflected like celebrities in recent years, there has been little mention of personal and charismatic aspects of the CEOs in this study (4.6%). The CEOs mentioned mostly their professional competencies (42.7%)
%K CEO
%K Kurumsal £¿tibar
%K £¿maj
%U http://dergipark.org.tr/e-gifder/issue/44615/439157