%0 Journal Article %T PATENT PRE-RESEARCH AND COMPETITOR MONITORING ACTIVITIES IN THE TRAILER SECTOR %A Hakan £¿zcan %A Merve £¿zcan %J - %D 2018 %X Patent is a legal title that can be given for any invention that includes the 'invention step' having a technical characteristic provided that it is new and 'industrially feasible'. Patents contain 80% of the latest up-to-date technical information. Thanks to patent investigations, the most up-to-date technical information in our competitors and sectors can be reached. By following the patent movements of the competitors, it is possible to determine the patent strategy based on sector and competitor. Thanks to the data obtained from patent preliminary investigations, many innovation deductions and strategic determinations can be made and even trend forecasts can be made. Thanks to the data obtained from patent preliminary investigations, many innovation deductions, strategic determinations and even trend forecasts can be possible. Besides, patents are intangible assets showing the economic and technological development levels of countries and institutions. The patents also encourage companies to invest in innovation, allocate more resources to R & D and spread innovation. In this study, rising success of the trailer market along with the growth in transportation business will make the data and the information to be obtained by means of patent application numbers of competitors, who are in development potential and competitive environment, will be made meaningful, and it might be used to formulate a strategy against the rivals in the market %K Patent £¿n ara£¿t£¿rmas£¿ %K treyler patentleri %K rakip izleme %K patent stratejisi %U http://dergipark.org.tr/ejovoc/issue/41199/498002