%0 Journal Article
%T THE IMPLEMENTATION OF USA'S SOFT POWER VIA HOLLYWOOD: LOOKING BACK TO Cold War
%A Yi£¿it An£¿l G¨¹zelipek
%J -
%D 2018
%X Since 1980¡¯s Joseph Nye¡¯s famous soft power conceptualization has become a very popular instrument while defining the states¡¯ foreign policy approaches. Due to the term has a very abstract structure; a wide range of non-military means, for instance cinema, sports, cultural interactions or cross-border linguistic activities can be considered in the frame of this foreign policy approach. Despite of the fact that many states use soft power in order to achieve their foreign policy goals; recently, USA is known as the best implementer of soft power. In this context, Hollywood which is the great name of American film industry takes on a political role besides its artistic nature on certain occasions. Without any doubt, one of the most politicized period of Hollywood encounters the Cold War era. The persistent struggle between America and Soviets necessitated the participation of various fields and scopes to the ¡°Cold War Arena¡±. One of the most visible non-political instrument of this era was the film industry where the political messages of the polar leaders can be distributed to international system rapidly and easily. This study seeks to investigate the role of Hollywood during the Cold War as an implementer of soft power on certain movies
%K Yumu£¿ak G¨¹£¿
%K Hollywood
%K So£¿uk Sava£¿
%K ABD
%K D£¿£¿ Politika
%U http://dergipark.org.tr/sbe/issue/41366/462849