%0 Journal Article
%T THE EFFECT OF ORGANIZATIONAL AMBIDEXTERITY ON CORPORATE IMAGE AND CORPORATE REPUTATION: A FIELD STUDY
%A G¨¹lbahar SO£¿ANCI
%A Tuba B¨¹Y¨¹KBE£¿E
%A £¿smail BAKAN
%J -
%D 2019
%X This practice was made to appraise the impact of organizational ambidexterity on corporate image and corporatere putation variables. In this respect, first a conceptual frame work was formed by making a literat¨¹re review and then the evidiences of the practice were shared. At the application part of the practice, a question naire study, one of the numerical investigative ways, has been implemented on academic and administrative staff working in a state university in the Mediterranean region. The findings of this application were evaluated and it has revealed that organizational ambidexterity had an effect on corporate image and corporate reputation
%K £¿rg¨¹tsel Ustal£¿k (£¿ifty£¿nl¨¹l¨¹k)
%K Kurumsal £¿maj
%U http://dergipark.org.tr/yead/issue/46947/506840