%0 Journal Article
%T AS A TOOL OF PUBL£¿C RELAT£¿ONS AND REPUTAT£¿ON MANAGEMENT £¿N THE TOUR£¿SM BUS£¿NESS
%A Se£¿il Utma
%J -
%D 2018
%X Within the conditions of competition in our days, the ability of selling what you produced is depend on the fact of being admired, trusted and preferred. In this respect, the institutions which are aware of their responsibilities are becoming more sucessfully in term of obtaining and contiuning the confidence of the people. One way of achieving this in terms of businesses is through the activities of public relations. Relations with the public are a continuous and organized management function that an operator makes to maintain and maintain understanding, sympathy and support of those whom the institution has established or can establish. The principle of "Recognition and Promotion", which is one of the most important principles of public relations, is especially important in the field of tourismAlong with being a major preoccupation and influence in every area of public relations, the products to be introduced and marketed, especially in the field of tourism; Habits, traditions, cultural levels, religions and races of people who are very different from each other make the relations with the people even more important component in the field of tourism n this study, the concept of reputation management will be explained and emphasis will be put on the necessity and relevance of public relations activities as a way of doing this in the tourism sector
%K Turizm
%K £¿tibar Y£¿netimi
%K Halkla £¿li£¿kiler
%U http://dergipark.org.tr/sobiadsbd/issue/44988/558543