%0 Journal Article
%T THE READERS OF SPORT, READING MOTIVATIONS AND GRATIFICATIONS IN THE CONTEXT OF THE USES AND THE GRATIFICATION THEORY
%A Yavuz DEM£¿R
%J -
%D 2018
%X Nowadays, sport and pressconcepts are important parts of daily life. Sports press, formed by the combination of these two concepts, has become an institution in itself. The sport press readers became important with sports press. The sports press reader has become an active participant who comes out of passive audiences who take only the contents presented to him, interprets the contents, makes sense, and evaluates them in this frame. In the study, it was tried to determine the motivation and satisfaction of reading sports media readers in Konya within the framework of Uses and Gratifications Theory. In addition to trying to determine their trust in the sports journal they read, they also wanted to interpret the functions of the sports press as well as what they read in the sports journal with kind of motivations the sports press reader and the sports journal read. The aim of this study, which is held with the views mentioned above, is to reveal the opinions of the sports press readers through field research. The data obtained in the survey were collected by face-to-face interviewing technique with 405 people living in the central districts of Konya. Items from readers¡¯ gratifications are categorized by using factor analysis from questionnaire participants. According to results of survey; revealed that 3 factors had effects on the sport journal reading of the participants. These factors were, in order of importance; wonder/detail, entertainment/relax and information
%K Spor
%K Bas£¿n
%K Gazete
%K Spor Bas£¿n£¿
%K Kullan£¿mlar Ve Tatminler Kuram£¿
%K Spor Bas£¿n£¿
%U http://dergipark.org.tr/e-gifder/issue/31789/405164