%0 Journal Article
%T SURVEILLANCE APPLICATIONS IN THE CONSUMPTION SOCIETY AND AN ASSESSMENT FROM CONSUMER PERSPECTIVE
%A EMEL TANYER£¿ MAZICI
%J -
%D 2018
%X The concept of surveillance seen in different forms in the historical process for the purpose of disciplining and guiding is continuing today with an increased encompassing effect together with information technology and digital development. Surveillance, which is found in many places, ranging from the texts in the sacred books to the state administration, from the military establishment to management of the society and the organization, have also directed relations between business/brand and consumer by the influence of information technologies. In the research part of the study, which includes information on surveillance mentioned together with the panopticon concept, there are three types of surveillance as the subject, namely surveillance through cameras in consumption environments (shopping malls, supermarket etc.), personal information and surveillance collected from consumers by commercial enterprises/brands, surveillance in online shopping environments. In this qualitative case study, formal interview technique was used, and it is reached to the conclusions that, consumers find online surveillance as more alarming and dangerous than other types of surveillance, that the level of acceptance of the surveillance by cameras for security reasons is higher than other surveillance types, and that women and older people have more negative attitudes towards acquisition of personal information and online surveillance. It is also believed that taking into account the concepts of individual rights, personal privacy and consent are important at the point of establishing goodwill and trust between the parties
%K G£¿zetim
%K panoptikon
%K tš¹ketici mahremiyeti
%U http://dergipark.org.tr/e-gifder/issue/36507/393162