%0 Journal Article
%T Things out of The Pocket for The Lifes in The Pocket: A Research on Universty Students¡¯ Willingness to Pay for Mobile Phone
%A EL£¿F BOYRAZ
%A FEVZ£¿ D£¿KER
%A £¿ZG¨¹R KURU
%J -
%D 2019
%X The aim of this study is to determine the willingness of university students to pay for a mobile phone with the features they need in their current income situation. For this purpose, a face-to-face questionnaire was applied to 812 students at Hitit and Giresun Universities with similar socioeconomic profiles and frequency, factor analysis, independent samples t-test and One Way ANOVA were applied to data by SPSS package program. The results show that the average amount that students can pay for a mobile phone is 2071 TL, and when this is possible, this amount can pay about 1500 TL. Attitudes towards mobile phones differ among users of different brands
%K £¿deme £¿steklili£¿i
%K T¨¹ketici Davran£¿£¿£¿
%K Sat£¿n Alma Kararlar£¿
%K Cep Telefonu
%U http://dergipark.org.tr/gumussosbil/issue/47286/427832