%0 Journal Article
%T A Study on The Effects of Semantic Web on Brand Reputation
%A Demet Kolanc£¿
%A Emre £¿. Aslan
%J -
%D 2018
%X A semantic technology that people find it difficult to make sense of the web, but they are constantly exposed daily life, private and social life is largely influenced voiced unwittingly. However, the new subject and not be too abstract for people to come across so many studies on satisfactory degree of semantic web is not possible because it is not fully grasped. On the other hand it uses semantic web and its most who benefit most from the opportunities offered by the trademarks. It offers tremendous opportunities for brands and in particular the collection of data about consumers, consumers reach for their significant because it brought brands and semantic web technology is preferred to provide opportunities to influence them heavily. This research is whether the effect on the reputation of the brand investigating semantic web, is aiming to make a new contribution to the field. Survey of the techniques used in this study, carried frequencies, factor and regression analysis with brand reputation relationship with the semantic web are examined. The effect of the analysis performed by the semantic web's brand reputation is concerne
%K Semantik Web
%K Web 3.0
%K Marka £¿tibar£¿
%U http://dergipark.org.tr/isrjournal/issue/42098/493403