%0 Journal Article
%T ADVERT£¿S£¿NG £¿N TURKEY: "100 NUMARALI ADAM " MOV£¿E SAMPLE ABSTRACT
%A Arma£¿an G¨¹ne£¿
%J -
%D 2018
%X ADVERT£¿S£¿NG £¿N TURKEY: "100 NUMARALI ADAM " MOV£¿E SAMPLE ABSTRACT Advertising is defined as a marketing element that uses mass media. One of the main purposes of the advertisement is to make the consumer stay alert by attracting attention. Advertising, a creative industry, is actively engaging in a variety of industries and activities, primarily TV, movies, music, new media, the internet, and photography. Advertising revenue is the backbone of the TV industry and domestic film production. The advertising predicament emerges as a strong sector stimulating the local economy. In the globalized world, companies need effective advertising to explain their work. However, changes in the advertising industry have led to a shift away from traditional advertising. Because the Internet has changed the lifestyles of consumers, the mass advertising concept has turned into personal advertising. Turkey is moving in the same frequency advertising on a global approach. Individuals say they do not like ads, but they follow ads. Research shows that using well-known people in advertisements increases the ad's awareness. Technological developments in recent years have also caused changes in the structure of advertising agencies and the way they do business. It is thought that in the future new agency models will be developed in line with the new consumer model. The places where the brands meet with end-users of technological developments are also technology-centered areas. The Internet is the fastest growing communication tool in history. The changing technology has led to differences in advertising understanding. Legal regulations that can not keep pace with technological developments cause uncontrolled increase of new types of advertising and deprivation of supervision. Advertisements made to affect feelings have changed towards the needs of the individual. Advertising activities that can not be controlled in the long- it may harm the consumer's sense of confidence and the work of the well-trusted companies. ¡°Y¨¹z Numaral£¿ Adam¡± is one of the first films about Influencer Marketing in Films and Turkish Cinema. Influencer Marketing is a marketing technique based on influencing the purchasing decisions of well-known, trusted and connected people, followers or adolescents. Kemal Sunal plays an influencer in ¡°Y¨¹z Numaral£¿ Adam¡±. In our study, the changing face of advertising in Turkey " Y¨¹z Numaral£¿ Adam " film to be examined and discussed and presented solutions to the problems of new advertising activities
%K Film
%K reklam
%K t¨¹ketici
%U http://dergipark.org.tr/injoss/issue/38864/427302