%0 Journal Article
%T Corporate Social Responsibility As a Public Relations Tool: A Medium or Cause For Social Welfare
%A Ay£¿e S. Kara
%J -
%D 2019
%X Abstract When one takes a look at global companies with the biggest revenues, it is striking to see that despite they operate in developing countries they mostly fail to offset the dynamics triggering insufficient production and unequal distribution of income. Fundamentally, the founding purpose of a company is to provide for the society in which they operate; firms serve pivotal importance in reducing poverty and increasing the life standard for the communities they serve. ¡®Production for all¡¯ and ¡®equity in the distribution of income¡¯ are two slogans forming the foundation of the corporate social responsibility (CSR) concept. As sustainability is increasingly growing in importance in the face of dynamic competition and changing mindsets of the global society, companies are expected to present their economic, environmental and social management performance in accordance with the principals of accountability, transparency and sustainability. Since the last decade, though corporations seem to be on a rush to carry out a variety of CSR projects, the concept still lacks a universal definition and the practice lacks standardization. Now that today¡¯s business ecosystem champions practices with a focus on elevating standard of living for members of the society, a start has begun among companies to present themselves as the best in giving back to the society what they have taken back. The most popular argument encapsulating this race presents itself as whether CSR practices is a medium or a cause. By presenting a detail review of the theories, models, propositions and critiques on CSR practices found in literature, this paper intends to present a definition for the CSR concept and illustrate that social and economic objectives are not so different as highlighted by the arguments surrounding contemporary CSR practices
%K Kurumsal sosyal sorumluluk
%K Halkla ili£¿kiler
%K KSS
%K KSS Ara£¿
%K KSS Ama£¿
%U http://dergipark.org.tr/aurum/issue/47011/590550