%0 Journal Article
%T An Evaluation of Applicability of Current Marketing Methods to Tourism Sector
%A Meral B¨¹y¨¹kkuru
%A Zeynep £¿okal
%J -
%D 2018
%X Traditional marketing methods are inadequate in the increasingly competitive environment. Now the consumer is able to access the information quickly, with so many products. Therefore, the consumer's deciding what he cares about, consider what that should be studied in depth. Traditional marketing methods for businesses are no longer sufficient for both retaining existing customers and acquiring new customers. Marketing researchers who are aware of this inadequacy are developing new marketing insights. All of this reveals current marketing insights, a new structure and thought. For this purpose, in this study, some of the new marketing methods which have been started to be studied over the recent years are discussed, which are different from traditional marketing and sales understanding. In this study, the applicability of guerrilla marketing, initiative marketing, social marketing and content marketing, which are marketing approaches, in tourism is discussed in conceptual framework. As a result, it has emerged that different new marketing approaches can be applied in tourism, especially in different countries. Examples of this can be implemented in Turkey has been concluded and is suitable for use in tourism
%K Turizm
%K Gerilla Pazarlama
%K Giri£¿imsel Pazarlama
%K Toplumsal Pazarlama
%K £¿£¿erik Pazarlama
%U http://dergipark.org.tr/jomat/issue/40825/489859