%0 Journal Article
%T Conceptual Advertising in Static Adsvertisement
%A Tevfik £¿nan£¿ £¿LISULU
%J -
%D 2019
%X The aim of advertising in visual communication is to affect the audience in a short period of time and to give the message to the audience in a strong way. Dynamic advertisements (advertisements taking place on audio-visual media such as television and other kinds of internet-connected media and devices) can expand their capacity of impact with sound, music and movement they have. Static advertisements (advertisements in print media, such as newspapers, magazines, outdoor billboards) are inspired by creative concepts that they encompass. Their success depends on their ability to communicate a strong concept to the audience. In this study, static advertisements of a single brand promoted in various countries are examined. The creative concepts of these advertisements are reviewed. In addition, the way the concepts are presented in advertising, and the way this is combined with creativity is also discussed. It is thought that the research will contribute to the researchers working on the use of conceptual thinking in visual communication design
%K Dura£¿an reklam
%K kavram
%K g£¿rsel ileti£¿im
%K yarat£¿c£¿l£¿k
%K grafik tasar£¿m
%U http://dergipark.org.tr/akdenizsanat/issue/47178/594117