%0 Journal Article
%T Traces of Corporate Reputation in Media: Mu£¿ Alparslan University Case
%A Berat £¿i£¿ek
%J -
%D 2019
%X The concept of corporate reputation refers to people's judgment about an institution. Considering the changing conditions of competition, it is seen that the perception of a positive reputation is very important as it cannot be measured by tangible assets. Therefore, having a positive perception of reputation among stakeholders has become a necessity in terms of today's management approach. In this study, the traces of the corporate reputation of Mu£¿ Alparslan University is searched in written media, which is one of the mass media family. In this context, the news related to the institution (Mu£¿ Alparslan University) has been compiled for the period 2015-2017 and analysed by the content analysis approach. According to the findings, it is concluded that the media reports of the institution are mostly positive and thus can provide a positive contribution to the reputation of the institution
%K Kurumsal £¿tibar
%K Medya
%K Mu£¿ Alparslan ¨¹niversitesi
%U http://dergipark.org.tr/anemon/issue/45771/486971