%0 Journal Article
%T The Attitudes of Grapes Producers on Branding of Manisa with Wine Tourism
%A Mert Umur £¿NG£¿DER
%A Reyhan ARSLAN AYAZLAR
%J -
%D 2018
%X Tourists¡¯ changing behaviors direct destinations to alternative tourism in tourism industry. Destinations¡¯ food and beverages take part one of the important factors for destination branding. Therefore, this study aims to determine grape producers¡¯ opinions who operate in Manisa towards branding idea with wine tourism. A qualitative approach was adopted. Data were gathered from twenty grapes producers with semi-structured interviews. According to the findings, grape producers have a positive attitude towards wine tourism. However, they report that the lack of factory and cooperative numbers and insufficient infrastructure are the factors preventing branding in Manisa
%K Destinasyon markala£¿mas£¿
%K £¿arap turizmi
%K Manisa
%U http://dergipark.org.tr/gastoria/issue/39769/453497