%0 Journal Article
%T FACTORS THAT EFFECTING ELECTRONIC SERVICE BRAND EQUITY: AN APPLICATION ON ELECTRONIC SERVICE CUSTOMERS
%A Salih YILDIZ
%J -
%D 2018
%X The aim of this study is to determine the factors affecting electronic service brand equity. Within the context of this study, an electronic service site in book / magazine sector has been used. Survey sample size determined as 675 as a result of an electronic survey administered on selected web site¡¯s customers. The reliability of Electronik Service Brands Equity scale that is being used in survey has been tested by Cronbach¡¯s Alfa Method and the validity of scale has been tested by Factor Analysis. Then, hypotheses of survey have been tested by Multiple regression analysis and it has been determined that e-image, e-quality, e-loyalty, e-trust, e-awareness and e-value factors are effective on electronic service brand equity
%K Elektronik Ticaret
%K Hizmet Pazarlamas£¿
%K Marka De£¿eri
%K Elektronik Hizmet Marka De£¿eri
%U http://dergipark.org.tr/gumusgjebs/issue/42269/483748