%0 Journal Article
%T A RESEARCH ABOUT CONSUMERS¡¯EATING OUT REASONS IN THE PROVINCE OF IZMIR
%A Filiz Eren B£¿L¨¹KTEPE
%A Zehra Nuray N£¿£¿ANCI
%J -
%D 2018
%X The objectives of this research is to determine the reasons and different dimensions of the eating out behavior which is the basis of existence of food and beverage industry, and to understand the factors that affect consumers¡¯ restaurant and food preferences. In order to survive and exist their presence in a competitive environment, food and beverage businesses have to consider the factors that affect consumers¡¯ eating out reasons, restaurant and food preferences. For this reason, it is believed that this study is important and will benefit the food and beverage industry. In order to achieve the objectives, the research follows both conceptual and practical approach. A field research was carried out in £¿zmir by contacting 279 consumers between March and July 2017. Data obtained was analyzed by means of frequency distribution, mean and factor analysis. According to the assessment results, almost half of the respondents reported eating out 1-2 times a week. Additionally, four factors were obtained in the factor analysis made for consumers¡¯ eating out reasons. These factors are defined as psychological, situational, reputation and socialisation. Among these factors the most influential on eating out behavior is the psychological factor. In this factor the option "psychological relaxation"obtained the highest rate. And after it, respectively "situational" and "reputation and socialisation" factors took place. When all factors are evaluated together, it is seen that the most important reason in consumers¡¯ decision to eat outside is to spend time with family and friends. This is followed by ¡°experiencing different tastes¡±, ¡°relieving hunger¡± respectively. Also, the most important reason in consumer preferences of a restaurant is "restaurant cleaning" followed by ¡°quality of food¡± and ¡°behavior of employees¡± reasons respectively. In addition to these, the most important reasons in consumers¡¯ food preferences is ¡°food¡¯s quality and taste¡±, followed by ¡°satisfying food¡± and ¡°desire to discover new tastes¡± respectively
%K D£¿£¿ar£¿da yemek yeme davran£¿£¿£¿
%K Yiyecek-i£¿ecek i£¿letmeleri
%U http://dergipark.org.tr/ikacuiibfd/issue/40086/460597