%0 Journal Article
%T Hedonic Motivation Factors, E-satisfaction and E-loyalty Interaction in Internet Banking: the case of Nev£¿ehir
%J -
%D 2018
%X The aim of this research is to determine the effect of hedonic motivational factors on internet banking on e-satisfaction and e-loyalty. It is also aimed to determine the effect of e-satisfaction on e-loyalty in the study. The questionnaires developed for these purposes were applied to 324 people in Nev£¿ehir using internet banking. Data were analyzed using factor analysis and regression analysis. The main findings are: Hedonic motivation factors; adventure, material value, help for others, innovation and socialization. Hedonic motivation factors have an influence on e-satisfaction and e-loyalty. In particular, there is a significant impact of researching material value and socialization. E-satisfaction affects e-loyalty
%K £¿nternet Bankac£¿l£¿£¿£¿
%K Hedonik Tš¹ketim
%K E-tatmin
%K E-ba£¿l£¿l£¿k
%U http://dergipark.org.tr/erciyesiibd/issue/41760/382746