%0 Journal Article
%T The Relationship Between Customers¡¯ Tendency to Avoid Risk and Preferring Online Banking Services
%A Ercan £¿zen
%A Hakan Boz
%J -
%D 2019
%X The purpose of this study is to reveal that the relationship between the risk avoidance and the use of internet banking. For this reason, data collected by convenience sampling from 394 internet banking customers. Data was analyzed by Structural Equation Model in Smart PLS 2.0 program. The main findings of the study are: When the content of internet banking sites of banks improves and ease of use of internet banking increases, risk aversion is reduced. Besides, when risk avoidance decreases, trust, duration and frequency of internet banking increases. Results of this study have some implications for academic, banks managers and other policy makers
%K Banking
%K Finance
%K Service Marketing
%K Internet banking
%U http://dergipark.org.tr/gumussosbil/issue/44146/492540