%0 Journal Article %T ¡®Meat gives you cancer¡¯. The popularisation of scientific news with public health relevance %A Alessandra Vicentini %A Kim Grego %J - %D 2018 %R DOI Code: 10.1285/i22390359v26p357 %X Early in October 2015, the International Agency on Cancer Research (IARC 2015a) evaluated the carcinogenicity of red and processed meat. On 24 October, the World Health Organization (WHO 2015a) issued a statement reporting the IARC press release on the subject. On 22 October, the Daily Mail (2015) anticipated these results, giving rise to the latest ¡®meat-cancer scare¡¯ on the international media. This case study analyses a small corpus of institutional documents and English-language press articles, collected in the eight days following the publication of the news. Based on a sociological model of public vs popular communication of science (Bucchi, Neresini 2008), integrated with methodological tools from critical discourse analysis (Fairclough 1995, 2003; Eisenhart, Johnstone 2008; Wodak 2013), argumentation theory (van Eemeren, Grootendorst2004), and making reference to science popularisation studies (Calsamiglia 2003; Garzone 2006; Caliendo, Bongo 2014), the qualitative analysis shows how the pattern of diffusion of scientific news with public health relevance is changing. No longer following a top-down approach, power relations at work in this type of communication are changing, being increasingly affected by bottom-up interference and feedback, in a progressively more dialogic and negotiated scenario of communication %K health discourse %K institutional discourse %K online media %K discourse analysis %K science popularisation %U http://siba-ese.unisalento.it/index.php/linguelinguaggi/article/view/17446