%0 Journal Article
%T Investigating the buyer-seller relationships in the economic recession: A qualitative approach
%A Irene Samanta
%J -
%D 2016
%R http://dx.doi.org/10.14807/ijmp.v7i2.401
%X The research paper described the in-depth interviews used in investigating the buyer-seller relationships in the e-commerce world during the economic recession in Greece. The data collected from these interviews were analyzed. The qualitative research findings identified how B2B e-commerce has started to change the future of the participating organizations in Greece. ¦Żn the one hand, a number of benefits have occurred from the development of e-business and on the other hand B2B firms need to adopt an innovation culture and redefine their relationships with their partners from the e-marketing point of view in order to survive in the rapidly changing environment. The results of this research are used to assist the author in the future to examine a larger sample of B2B firms in order to validate the intention of companies to move from the traditional environment and to establish e-relationships in an e-business context
%K B2B relationships
%K e-marketing
%K e-business
%K trust
%K commitment
%U http://dx.doi.org/10.14807/ijmp.v7i2.401