%0 Journal Article
%T The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention
%A Mega Simanjuntak
%A Ujang Sumarwan
%A Winda Victoria Pebriani
%J -
%D 2018
%R http://dx.doi.org/10.14807/ijmp.v9i2.690
%X The objective of this research was to analyze the effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. The data are collected from 218 women consumers who have bought Muslim clothing through e-commerce (Hijup) and social network (Instagram) at least two times in the last three months. The data are analyzed using t-test and Structural Equation Modelling (SEM). The result of this research indicates that lifestyle has a significant effect on perception, perception has an effect on satisfaction, satisfaction has an effect on preference, and preference has an effect on re-purchase intention. Meanwhile, satisfaction has no significant effect on re-purchase intention in both models
%K Management
%K Business
%K E-commerce
%U http://dx.doi.org/10.14807/ijmp.v9i2.690