%0 Journal Article
%T Generation Y¡¯s Complaint Behavior toward Online Shopping
%A Megawati Simanjuntak
%J -
%D 2019
%R http://dx.doi.org/10.14807/ijmp.v10i1.839
%X The purpose of this research was to analyze factors that influence Generation Y¡¯s complaint behavior in online shopping. In general, Generation Y¡¯s consumer of this research have a good perception of consumer rights. In contrast, the result showed that Generation Y in this research had a low complaint behavior. The research found that gender, strivers lifestyle, and number of social media account were influence Generation Y¡¯s complaint behavior in online shopping. The result showed that male student did more complaint than female student. Generation Y who had strivers lifestyle will increase complaint behavior. The more Generation Y had social media account, the more Generation Y prefer to did a complaint
%K complaint
%K Generation Y
%K lifestyle
%K perception
%K internet usage
%U http://dx.doi.org/10.14807/ijmp.v10i1.839