%0 Journal Article
%T Principles of Textual Rhetoric in CakCuk Discourse
%A Foriyani Subiyatningsih
%J -
%D 2018
%R https://doi.org/10.22146/jh.v30i3.22580 https://doi.org/10.22146/jh.v30i3.22580
%X This research aims to study how the creator of CakCuk creates language based on the principles and maxims of textual rhetoric in CakCuk designs. The data was collected using a method of observation, with a basic technique of recording followed by a technique of note-taking. The data analysis used a method of distribution, comparison, and contextual identity. The results of this study show that CakCuk discourse is a product of the language creativity of its creator through the utilization of principles or maxims of textual rhetoric. The key to this creativity is the creator¡¯s ability to use maxims in order to achieve efficiency, clarity, effectiveness, and attractiveness in the text. The motivation underlying the choice of principles/maxims is: (i) the principle of processability in order to determine the main focus and weighting of the text; (ii) the principle of clarity in order to make the message clear; (iii) the principle of economy in order to keep the text as short as possible; (iv) the principle of expressiveness in order to make the text effective
%K product design
%K language creativity
%K CakCuk
%K principle of textual-rhetoric
%U https://jurnal.ugm.ac.id/jurnal-humaniora/article/view/22580