%0 Journal Article
%T Archetypes of Supply Chain Analytics Initiatives¡ªAn Exploratory Study
%A Steffen Bunzel
%A Tino T. Herden
%J -
%D 2018
%R https://doi.org/10.3390/logistics2020010
%X Abstract While Big Data and Analytics are arguably rising stars of competitive advantage, their application is often presented and investigated as an overall approach. A plethora of methods and technologies combined with a variety of objectives creates a barrier for managers to decide how to act, while researchers investigating the impact of Analytics oftentimes neglect this complexity when generalizing their results. Based on a cluster analysis applied to 46 case studies of Supply Chain Analytics (SCA) we propose 6 archetypes of initiatives in SCA to provide orientation for managers as means to overcome barriers and build competitive advantage. Further, the derived archetypes present a distinction of SCA for researchers seeking to investigate the effects of SCA on organizational performance. View Full-Tex
%K supply chain analytics
%K business analytics
%K cluster analysis
%U https://www.mdpi.com/2305-6290/2/2/10