%0 Journal Article
%T Close the Loop! System Dynamics Modelling in Service Design
%A Eva Svirakova
%J -
%D 2018
%R https://doi.org/10.3390/systems6040041
%X Abstract Service design is a thought process using creativity, empathy in responding to a customer¡¯s need and rationality in an analysis of a recommended, innovative solution. In this paper, we propose a research methods system which enables designers to integrate design and systems thinking into a system dynamics model of a creative project. Based on these research methods, topics and problems can be detected, and solutions can be proposed. The communicative game ¡°Close the Loop!¡± which uses elements of visual language, and modifies the Grounded Theory method and its three processes: open coding, axial coding, and selective coding. The aim of the game is to create a Causal Loop Diagram which expresses a dynamic hypothesis, a Stock and Flow Diagram, which solves the problem visually and follows the Causal Loop Diagram. The accuracy of this set of method is demonstrated by its application in a case study from the service area. The article is intended for researchers who endeavour to use research methods in order to improve their services and meet a customer¡¯s requirements. View Full-Tex
%K causal loop diagram
%K design thinking
%K grounded theory
%K system dynamics modelling
%K systems thinking
%U https://www.mdpi.com/2079-8954/6/4/41