%0 Journal Article
%T Building SMEsĄŻ Competitive Advantage and the Organizational Agility of Apparel Retailers in Indonesia: The role of ICT as an Initial Trigger
%A Achsanul Qosasi
%A Anang Muftiadi
%A Erna Maulina
%A Erwin Permana
%A Margo Purnomo
%J -
%D 2019
%R https://doi.org/10.22146/gamaijb.39001 https://doi.org/10.22146/gamaijb.39001
%X The use of Information and Communication Technology (ICT) could make Small Medium Enterprises (SME) capable of capturing future potential markets. This study investigates how the use of ICT affects firmsĄŻ agility and finally ends in their competitive advantage. In other words, this study examines how firmsĄŻ ICT capabilities directly enhance their competitive advantage. Their ICT capability also affects the firmsĄŻ competitive agitlity indirectly by mediating their business agility. This study infers that if small business firms would like to enhance their supply chains and customer relationship management, they should adopt ICT as a tool to transform their businesses. This transformation improves small firmsĄŻ competitiveness levels because it allows them to manage all their customers. Meanwhile, the small business firms could enhance their agility due to their suppliersĄŻ closeness. This means that the small business firms have posited the concepts and philosophy suggested by the resources dependent theory
%U https://jurnal.ugm.ac.id/gamaijb/article/view/39001