%0 Journal Article
%T The Role of Involvement as a Moderating Variable in a Country of Origin Study
%A Rindang Matoati
%A Suci Paramitasari Syahlani
%J -
%D 2017
%R https://doi.org/10.22146/gamaijb.22783 https://doi.org/10.22146/gamaijb.22783
%X The aim of this study is to examine the effect that the country of design and the country of manufacture has on the perceived quality of a product, and the role of involvement as a moderating variable. The conceptual framework has been tested using laboratory experiments that included a 2x2x2 between the subject¡¯s factorial designs. Data have been collected using a randomization method to reduce any bias in the group¡¯s variations. This data were analyzed using a one-way and two-way ANOVA. The results indicate that there is no difference between the high and low points of a product¡¯s perceived quality, based on its country of design. Conversely, a favorable country of manufacture results in a higher perceived quality for its products, than for those of a lower scoring country of manufacture. Furthermore, consumers¡¯ involvement, as a moderating variable, limits the strength of the country of design and the perceived quality¡¯s relationship as this relationship is found to be stronger in circumstances where the consumers¡¯ involvement is greater than in the less involved group¡¯s condition. However, consumers¡¯ involvement does not have any role as a moderating variable in the relationship between the country of manufacture and the perceived quality
%U https://jurnal.ugm.ac.id/gamaijb/article/view/22783