%0 Journal Article
%T Fun£¿£¿es da cor na infografia: uma proposta de categoriza£¿£¿o aplicada ¨¤ an¨¢lise de infogr¨¢ficos jornal¨ªsticos | Functions of color in infographic: a categorization proposal applied to the analysis journalistic infographics
%A Carla Patr¨ªcia de Ara¨²jo Pereira
%A Hanna Fran£¿a Menezes
%J -
%D 2017
%X Este artigo aborda a informa£¿£¿o crom¨¢tica contida na Infografia Jornal¨ªstica. Apresenta uma proposta de categoriza£¿£¿o que organiza as a£¿£¿es e efeitos da cor em tr¨ºs conjuntos: as fun£¿£¿es Perceptivas (atrair, harmonizar, organizar, proporcionar visibilidade e legibilidade); as Indicativas (rotular, mensurar, hierarquizar e manter a consist¨ºncia) e as fun£¿£¿es Representativas (identificar e simbolizar). O modelo foi aplicado na an¨¢lise de quatro infogr¨¢ficos jornal¨ªsticos, publicados em revistas brasileiras de grande circula£¿£¿o. Nos artefatos examinados, foi poss¨ªvel identificar as tr¨ºs categorias gerais descritas e suas subdivis£¿es. As an¨¢lises confirmaram a relevancia da cor para a clareza, ¨ºnfase e organiza£¿£¿o da informa£¿£¿o visual. Entre os problemas identificados, destacaram-se a falta de consist¨ºncia na codifica£¿£¿o e o emprego inadequado de contrastes figura/fundo e texto/fundo em certos casos. Conclui-se que a ferramenta de an¨¢lise proposta foi adequada aos objetivos da pesquisa. A classifica£¿£¿o das fun£¿£¿es e sua descri£¿£¿o individualizada mostraram-se ¨²teis, ao permitir um exame detalhado das cores e do papel que desempenham na Infografia. __________ This article discusses the chromatic information contained in the Infographic Journalism. It presents a categorization proposal that organizes the actions and effects of color into three sets: the Perceptive functions (attract, harmonize, organize, provide visibility and readability); the Indicative (label, measure, rank and maintain consistency) and Representative functions (identify and symbolize). The model was applied in the analysis of four journalistic infographics, published in brazilians magazines of great circulation. In the artifacts examined, it was possible to identify the three general categories described and their subdivisions. The analyses confirmed the relevance of color to the clarity, emphasis, and organization of visual information. Among the problems identified were a lack of consistency in coding and inadequate use of figure/ background and text/background contrasts in certain cases. Concludes that proposed analysis tool was adequate to the research objectives. The classification of the functions and their individualized description proved useful, allowing a detailed examination of the colors and the role they play in the infographics
%K Cor
%K Infografia Jornal¨ªstica
%K Design da Informa£¿£¿o
%U https://www.infodesign.org.br/infodesign/article/view/555