%0 Journal Article
%T Colombian coffee in China: Challenges and opportunities
%A Andr¨¦s Restrepo Campuzano
%A Gabriela Palacios Ram¨ªrez
%A Laura G¨®mez G¨®mez
%A Lorena G¨®mez Casta£¿o
%A Manuela Vasquez Ochoa
%A Mar¨ªa Arango Rold¨¢n
%A Mateo Jim¨¦nez Posada
%A Sebasti¨¢n Toro Restrepo
%J -
%D 2015
%X This article aims to explore business opportunities and to broaden the vision of China as a potential market for Colombian coffee. This article is the product of the Asia Pacific Research group¡¯s work during 2014 and will be divided in two parts. The article in this edition includes a comprehensive assessment of the importance of the Chinese economy, its hot drinks market, and its coffee production and imports. The follow-up article will be included in the seventh edition of this magazine and will discuss coffee consumption trends among Chinese consumers; as well as two models (e-commerce and manufacturing) for the successful insertion of the Colombian coffee in the Chinese market. The follow-up article will also include an analysis of the strengths, weaknesses, opportunities and threats in order to evaluate the possibilities to strengthen Colombian coffee¡¯s position in the Chinese market
%K Coffee
%K Colombia
%K China
%K international business
%K market strategy
%K consumer trends.
%U http://publicaciones.eafit.edu.co/index.php/map/article/view/3000