%0 Journal Article
%T Transforming data into insight
%A Elaine
%A Sykes
%J -
%D 2017
%R http://doi.org/10.1629/uksg.363
%X This article focuses on a new approach to using quantitative data being trialled at Library Services, Liverpool John Moores University. By employing business intelligence software to interrogate, combine and analyse a variety of data sources, data is transformed to provide insight into customer needs and preferences, which will better inform services
%K 71¨C77. DOI: http://doi.org/10.1629/uksg.363
%U https://insights.uksg.org/articles/10.1629/uksg.363/