%0 Journal Article %T Easy access to the version of record (VoR) could help combat piracy: views from a publishing technologist %A Mellins-Cohen %A Tasha %J - %D 2017 %R http://doi.org/10.1629/uksg.360 %X In the 1990s many publishers saw the potential of the internet and started to move their content online. This consolidated the need for a shift in their business models from a focus on individuals to IP-mediated institutional access. Libraries were purchasing institution-wide subscriptions with access facilitated through fixed computers, in libraries and offices on campus. Over time, publishers added other institutional authentication mechanisms ¨C trusted referrer URLs, library cards, EZProxy support, and so on ¨C but we never addressed the poor user experience associated with off-campus access. Now, with the rise in mobile and tablet devices and increasing flexibility in work spaces, access control is failing %K Views from a Publishing Technologistˇ±. Insights 30 (2): 44¨C51. DOI: http://doi.org/10.1629/uksg.360 %U https://insights.uksg.org/articles/10.1629/uksg.360/