%0 Journal Article %T UTILITY MAXIMISATION AS A PATHWAY FOR MAXIMISATION OF HAPPINESS %J - %D 2013 %R 10.7906/indecs.11.3.6 %X It is hypothesized that pursuit of human happiness is carried out through adaptive change in utility functions by drawing lessons from, in an ex-post manner, the effect of short run utility maximizing choices on utility possibilities. A reference frame for future research is designed to check the truth of this hypothesis which would draw on the methodology already in use for conducting happiness surveys %K happiness %K utility maximisation %U http://indecs.eu/index.php?s=x&y=2013&p=302-309