%0 Journal Article %T Factors influence the digital media teaching of primary school teachers in a flipped class: A Taiwan case study %A Chia-wen Weng %A Yung-hsun Cheng %J - %D 2017 %X The current study focuses on the key roles that affect the success of a flipped classroom. The research was conducted with a questionnaire survey created from a study of literature review. Out of a total of 441 samples, 424 valid samples (96.14%) from teachers have been received. The study key conclusions are as follows: (1) a principal leadership has positive effect on student¡¯s learning achievement; (2) a principal leadership has positive effect on teacher¡¯s attitude of digital media teaching; (3) a teacher¡¯s attitude of using digital media has positive effect on student's learning achievement; (4) a teacher¡¯s attitude towards digital media teaching moderates the relationship between principal leadership and student¡¯s learning achievement; and (5) parental involvement has a positive effect on student's learning achievement. However, administrative support appeared to weakly influence teacher¡¯s attitudes towards digital media teaching. Very often in the culture of Taiwanese primary school, the teachers tend to only obey the principal and neglect the requirements of the administrative staff. %K digital media %K flipped classroom %K learning achievement %K teaching attitude %U https://www.ajol.info/index.php/saje/article/view/152712