%0 Journal Article %T Targeting sedentary behaviour for behavioural change: Opportunities for new strategies %A P.J-L Gradidge %J - %D 2017 %X Background: The South African online population is rapidly transforming into one which is always reachable. The economic benefits of this transition are vast; however, the impact on obesity and related diseases is potentially devastating %K In this commentary it is proposed that public health strategies be revisited to align with the contemporary digital evolution %K particularly as increased web-based applications suggest higher amounts of sitting times. %U https://www.ajol.info/index.php/sasma/article/view/159529