%0 Journal Article %T Educational Countermeasures of Chinese College Students¡¯ Media literacy in the New Media Period %J - %D 2017 %X This paper analyzes the present situation of college students' media literacy in the new media environment, explains the external and internal causes of the lack of media literacy and puts forward four suggestions from the university level. Finally, the article draws a conclusion: The University has the responsibility to improve the college students' media literacy through standardized, systematic and practical educational activities. %K New Media %K College Students %K Media Literacy %K Education Countermeasures %U http://www.sciencepublishinggroup.com/journal/paperinfo?journalid=197&doi=10.11648/j.sjedu.20170505.11