%0 Journal Article %T The Guidance of Sudden Incidents in Chinese Colleges %J - %D 2017 %X The sudden incidents in colleges have a great influence on the colleges' reputation, even on its survival and development. To maintain the stability of colleges¡¯ reform and development Chinese Colleges need have proper response to the sudden incidents. Especially in a new discourse environment, it¡¯s very important for colleges to clarify the relationship between the sudden incidents and public opinion guidance and to establish perfect public opinion guiding mechanism. %K Sudden Incidents %K New Media %K Public Opinion Guidance %K Chinese Colleges %U http://www.sciencepublishinggroup.com/journal/paperinfo?journalid=197&doi=10.11648/j.sjedu.20170504.19