%0 Journal Article
%T Understanding Muslim Medical Tourists¡¯ Perception Towards Islamic Friendly Hospital
%J -
%D 2016
%X The aim of this study is to investigate the factors that influence to Muslim tourists¡¯ intention to revisit Islamic-friendly hospital. This study contributes practice and management implications that assist in motivating Islamic medical tourism service. As the objective of this paper is to measure the Muslim medical tourists¡¯ perception for Islamic medical tourism services in Malaysia, this study applied partial least square (PLS) technique to test the conceptual model. Data is collected using structural questionnaire from Islamic-friendly hospital in Kuala Lumpur. The sample included 238 effective Muslim medical tourists who had visited Malaysia. The results show that healthcare providers¡¯ behaviour, Shariah compliance practices, healthcare ethics and safety/security have a positive impact on attitudes and satisfaction. In contrast, healthcare ethics has no significant relationship with satisfaction, whilst, attitudes have a significant relationship with satisfaction. In addition, the results also revealed that attitudes and satisfaction have a significant impact on intention to revisit towards Islamic-friendly hospital. Malaysia needs to introduce and promote Islamic-friendly medical tourism services attracting more Muslim patients from different Muslim and non-Muslim countries. This study contributes a foundation for future research for Islamic-friendly medical tourism service delivery perception and expectations in the fast increasing medical service tourism industry.
%K Muslims Patient
%K Islamic Medical
%K Tourism
%K Hospital
%U http://www.sciencepublishinggroup.com/journal/paperinfo?journalid=179&doi=10.11648/j.jim.20160506.26