%0 Journal Article %T The Protection of Intellectual Property Rights Perspective for Service Innovation Way to Study %J - %D 2017 %X This paper mainly discusses the relationship between the protection of intellectual property and services an exploratory study. First explain the basic principles of economics, the protection of intellectual property rights because of unpaid occupy, market failure, adverse selection, non-standard market, more in need of protection of intellectual property rights; Through services innovation SSII index analysis of the importance of the protection of intellectual property rights to ensure the innovation investment returns; Finally come to the conclusion that the service innovation of intellectual property protection is becoming more and more important. %K Intellectual Property Rights (IPR) Protection %K Service %K Innovation %U http://www.sciencepublishinggroup.com/journal/paperinfo?journalid=180&doi=10.11648/j.si.20170503.17