%0 Journal Article
%T Research and Analysis of Undergraduates¡¯ Consumption Behaviors in the New Era
%J -
%D 2015
%R http://dx.doi.org/10.3968/6527
%X Since 1999 when Chinese government decided to expand undergraduate enrollment, the number of China¡¯s undergraduates has surged. As time passes by and with constant changes and development of social economy, the undergraduate group, as a special group, has been paid extensive attention to by all walks of life. Many behaviors of undergraduates become the research objects. As the ¡°Chosen One¡± of the new era, contemporary undergraduates are living with the supervision and under the opinions of all walks of life. In the new era, changes constantly take place in undergraduates¡¯ consumption behaviors and influences over them are changing. Hence, it¡¯s especially important to conduct full studies on and analysis of undergraduates¡¯ consumption behaviors. This paper, based on existing domestic theories and the author¡¯s experience, carries out an in-depth exploration of contemporary undergraduates¡¯ consumption behaviors, analyzes their consumption status and features, locates the consumption mistakes, causes and solutions, further illustrates factors influencing undergraduates¡¯ consumption, and identifies their consumption trends, which can effectively instruct undergraduates¡¯ consumption behaviors. At the same time, it can enable university educators, families and the society to grasp undergraduates¡¯ consumption behavior features and development trends in a more accurate way, and help better instruct and educate undergraduates¡¯ consumption.
%K Contemporary undergraduates
%K Consumption psychology
%K Consumption behavior
%U http://cscanada.net/index.php/sss/article/view/6527