%0 Journal Article
%T Performance Evaluation of Retail Enterprises Based on Principal Component Analysis
%A Wenwen Wang
%J Modern Economy
%P 293-302
%@ 2152-7261
%D 2021
%I Scientific Research Publishing
%R 10.4236/me.2021.122015
%X This paper uses factor analysis and principal
component analysis to evaluate the performance of 44 retail enterprises. The
research found that the profitability and solvency of enterprises are low. The
efficiency of asset operation is high and the difference between enterprises is
small. Enterprises carry out chain operation, through the allocation of
resources in key areas, to establish </span><span style=\"font-family:Verdana;\">regional
competitive advantage. Department store is the main form of business, and the
combination of old and new forms of business has be</span><span style=\"font-family:Verdana;\">come the mainstream.
Therefore, some suggestions are put forward to</span><span style=\"font-family:Verdana;\"> strengthen the supply chain management and improve the product differentiation
degree.
%K Principal Component Analysis
%K Product Homogenization
%K E-Commerce
%K Per-formance Evaluation
%U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=107199