%0 Journal Article %T What Shapes Consumer Choice and Financial Products? A Review %A Cheryl Lim %A Souphala Chomsisengphet %A Sumit Agarwal %J - %D 2017 %R 10.1146/annurev-financial-110716-032417 %X Central to the field of consumer finance is that consumers make financial decisions that do not always coincide with the financial decisions ideally depicted in optimal economic models. In this rev.. %U https://www.annualreviews.org/doi/abs/10.1146/annurev-financial-110716-032417