%0 Journal Article
%T Camouflaged Culture: The ¡¯Discursive Journey¡¯ of the EU¡¯s Cultural Programmes
%A Valtysson
%A Bjarki
%J -
%D 2018
%R 10.2478/cirr-2018-0008
%X Sa£¿etak This article inspects discursive shifts in the EU¡¯s cultural policy and how these relate to the four ¡®generations¡¯ of EU cultural programmes: Rapha£¿l, Ariane, Kaleidoscope; Culture 2000; Culture 2007; and the current Creative Europe programme. This paper therefore accounts for a ¡®discursive journey¡¯ that started in the 1970s and culminated with Article 128 in the Maastricht Treaty, which formally constituted the EU¡¯s cultural policy. The article reveals that there can be detected certain shifts in discourses concerning the EU¡¯s cultural programmes, but these shifts are aligned to older discourses within the cultural sector which, prior to the Maastricht Treaty, applied implicit cultural interventions. These therefore represented ¡®camouflaged¡¯ cultural understanding and appliances, which were instrumental and promoted economically and politically induced discourses. The major shift detected in the recent Creative Europe programme is a step away from discourses that facilitate the political construction of a ¡®people¡¯s Europe¡¯, thereby utilising further discourses that promote aims which adhere to the Union¡¯s Europe 2020 Strategy for smart, sustainable and inclusive growth
%K EU cultural policy
%K EU cultural programmes
%K Creative Europe
%K implicit cultural policy
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=296002