%0 Journal Article
%T BUSINESS GROWTH IN UNDERSERVED MARKETS: DOING WELL AND DOING GOOD THROUGH GREATER UNDERSTANDING OF VULNERABLE POPULATIONS, FOOD DESERTS, AND BOTTOM OF THE PYRAMID CONCEPTS
%A Wood
%A Van R.
%J -
%D 2017
%X Sa£żetak This paper, guided by the literature concerning vulnerable populations, food deserts and bottom of the pyramid markets, presents a new conceptual model to further our understanding of how businesses can do good, while doing well in under-served/under-nourished/under-employed markets that exist around the world. Practical implication and calls for further research based on the proposed model are also offered
%K Vulnerable Populations
%K food deserts
%K bottom of the pyramid markets
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=276319