%0 Journal Article
%T TENSIONS IN CORPORATE CREATIVITY
%A Deckert
%A Carsten
%J -
%D 2017
%X Sa£¿etak The standard definition of creativity is based on a tension between originality and effectiveness. Borrowing from the waveparticle duality in physics one could say that there is an originality-effectiveness duality at work for creativity. The paper explores how this tension pervades Amabile¡¯s (1997) componential theory of organizational creativity with the components organizational motivation, management practices (including work assignment and work control) and resources. As a method the so called value square (¡°Wertequadrat¡±) developed by Helwig (1967) and Schulz von Thun (1998) is used which balances a value with its countervalue. The author identifies a tension of corporate tradition and corporate change for organizational motivation, a tension of skills and challenges for work assignment, a tension of management by control and management by loss of control for work control as well as a tension of organizational efficiency and organizational slack for resources. Additionally different implications of these tensions for the resistance of a company to creativity, for an organizational climate conducive to creativity as well as for resource allocation in creative endeavours are discussed
%K corporate creativity
%K organizational creativity
%K components of creativity
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=302475