%0 Journal Article
%T Impulsive consumer behavior
%A Grubor
%A Aleksandar
%A Kova£¿ £¿nider£¿i£¿
%A Ru£¿ica
%A Mari£¿
%A Dra£¿en
%J -
%D 2014
%X Sa£¿etak Research into consumer behaviour features as the foundation of all the planned and implemented marketing activities of a company. Consumer behaviour is determined by numerous factors, and is therefore characterised as highly complex and difficult to predict. A particular challenge for marketing science and practice is to research impulse consumer behaviour in shopping ¨C a behaviour that occurs when consumers experience a sudden, powerful and persistent urge to buy something immediately. This article addresses some of the factors that cause consumers¡¯ impulsive or impulse-driven behaviour, and also to point out some possible directions of thinking and future research, based on the experience from Serbia
%K consumer
%K consumers¡¯ impulsive buying behaviour
%K situational factors
%K personality
%U https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=195744